Augmented Reality (AR) in Indian Real Estate

Augmented Reality (AR)

Augmented Reality (AR) is related to the visualization of physical real-world environments which are augmented with superimposed computer generated images over a user’s view of the real world.


Types of Augmented Reality


  • Marker Based Augmented Reality: Market Based Augmented Reality is also known as the Image Recognition which uses a camera or a visual marker such as QR/2D code for producing the result when the marker is sensed by a reader. It uses a camera on the device for distinguishing a marker from any other real world object.
  • Markerless Augmented Reality: Markerless Augmented Reality is also known as the location-based or GPS Augmented Reality which uses a GPS or accelerometer which is embedded in the device to providing the information on data based on the location.
  • Projection Based Augmented Reality: It is based on the human interaction by sending the artificial light onto a real world surface or object for the visualization of that object.
  • Superimposition Based Augmented Reality: It replaces either partially or fully the original view of an object by giving a newly augmented view of that same object.


Working of Augmented Reality


  • Sensors and Cameras: Sensors and Cameras are situated usually on the outside of the augmented reality device which gather and scan user’s real world interaction for the collection of the data about the surrounding area. After the collection of the information from this device, it formulates a digital model to determine the output.
  • Projection: Projector is found in a forward and outward-facing position in the augmented reality headsets which essentially turn any surface into an interactive environment.
  • Processing: Augmented Reality Devices utilize an Accelerometer for the measurement of the speed, Gyroscope for the measurement of the tilt and the orientation and a Magnetometer which functions as a compass and figure out the exact direction of the object moving to provide the truly immersive experience.
  • Reflection: Augmented Reality Devices are using the Mirrors for the visualization of an image. As the devices have small curved mirrors or simple double sided mirror for the reflection of the incoming light towards the surface by a side-mounted camera and by a side-mounted display top the user’s eye.


Process to control Augmented Reality


Augmented Reality devices are controlled by touching a pad or by the voice commands.

  • Touch Pads: They are basically present on the device which works by sensing the pressure changes that occurs when a user taps or swipes a particular spot.
  • Voice commands: A tiny microphone in the device will pick up the voice and then a microprocessor will interpret the command.


Augmented Reality in Real Estate


Augmented Reality is useful in Real Estate Marketing as it is providing Developers, Designers, and Agents with the sales-enhancing tools for traditional advertising and for showing the properties with a 3D perspective.


For the Interior Designers, the changes did in the property can be easily visualized by the clients from an in-app database.

Developers can equip the on-site sales with the help of the AR-Enabled tablets.

Agents with an AR-Enabled Tablets can visualize the 3D view of the proposed building with an exact location on the lot.


AR can be embedded into the traditional marketing as like the QR codes and these embedded AR can have multiple functionalities within a single ad as like:

  • Enable call functionality dialing the agent directly from the ad
  • Enable email functionality so a buyer can email the appropriate agent with a prewritten description of the property they are interested in
  • Book viewings directly from the ad
  • Deliver the buyer to a website to see additional information
  • Embed video of the property into images
  • Embed 3-D visuals to off-plan properties

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